This is very cool, so simple. Yet the best ideas are huh. Makes a great content too.
/ Ooh!.... /
/ digital amusement that make you go Ooh! when everything else is just not amusing enough /
I help brands build relationships online using technology and make sense of the digital space.
Designer turned Brand & Marketing Technology strategist | Global Affairs / Culture / Design / Digital / Advertising / Choc Addict. Like to tweet to inspire :)
You can check out the tags category below to go find some of my past postings. I hope you enjoy the ooohhs & ahhhss of the stuff i share - hopefully it inspires you when you need it.
Keep in touch with me @ http://www.ridhuansidek.com
TwitterLatest Human Rights Report 2012, Malaysia's terrible Human trafficking status. Takes a brand to show how to be Human
The Human Rights 2012 report has been released. And its still disappointing that the Malaysian Immigration Act 1959/1963 fails to differentiate between refugees, asylum seekers, trafficking victims, and undocumented migrants. And even worse that some Malaysians treat their maids like scum and 2nd rated human beings. c'mon, have a heart. If it takes a brand like Coca Cola to show you what being human is like. Watch this (tear jerking warning)
My thoughts on the 2012 Petronas CNY TV ads.. hurm [Vid] #Culture #Brand
Malaysian petroleum giant Petronas went out of tradition this year with its Chinese New Year TV ads. In the years before the late Malaysian creative director Yasmin Ahmad who was once my boss owned the imagination of the Malaysians with her heart touching and relevant ads that has been legendary in the hearts of Malaysians.
But since her passing, times have changed. As Petronas embarks on its brand repositioning 'Reimagining Energy' and strive for a more 'global' appeal, its 2012 CNY ads is a lil 'different' for me. Instead of a 1 piece of TVC, it’s now a series of 6 short clips. Showcasing the lives of Chinese in many countries like Belgium, UK, Malaysia, India etc... how they are coming home for the family. It also launched a generic photo contest on its Facebook
The one below is for China. I like this one the most out of the series, as the boy's expression at the end on the dinner table is very meaningful for the ad.
BUT... i have to say though i encourage progress for the brand, I felt the series gave a lot of culture and perspective. It’s good. But as a brand loved most by Malaysians for decades, I felt a lil abandon from the relevancy and 'humanity' of what the brand has grown up to be. I hope we can get some of that heart back.
Below is Petronas TVC from 2011, which in my opinion remains true to moving the hearts and minds of everyone, regardless of creed and belief. Happy Chinese New Year to my Chinese friends :)
Mitsubishi Live Drive: The World's First Online Test Drive... Cool huh. #Technology #Digital
We hear a lot of using technology in campaigns, but for most part advertisers and agencies dont realise that a key to winning that strategy is not technology that remains web or app based. Its also about placing them in actual real life environment and then drive digital engagement through online platforms that hits consumer attention-behavior whiles still delighting them.
Check out this Mitsubishi and their agency @180global who got it right as a start.
You might wanna see what happened in the 100 years ... [Vid]
Am in my late 20s now, but in these humble years of living so far.. I've witness the fall of the Berlin wall, 4 wars, global financial collapse, 6 natural disasters, the Internet, genocide, nuclear disasters, terrorist attacks, the 1st black president of America, the 1st Malaysian into space, the rise and death of ppl like Micheal Jackson & Steve Jobs, the fall of dictators and the uprising of the Arab Spring... let alone 100 years. So here's to Hope and Faith.
Firefighters in your changing room!? Very cool, check it out. #digital
Penningtons is on a mission to give plus size fashion a makeover! They started by surprising customers with a magic mirror in one of their stores!
A very cool idea.
